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Automotive Interior Design: An Occupant Package Case Study

What is automotive interior design?

Automotive interior design is the discipline of shaping a vehicle’s cabin around the people who will actually sit in it — seating, controls, sightlines, and comfort, all built to fit real human bodies. The interior of the vehicle is designed around the occupant package: engineers start with where the driver’s hips, eyes, and hands need to be, then build the seat, pedals, steering wheel, and surrounding structure around that position. This process is called occupant package design, and it’s the engineering foundation that every visible interior styling decision has to work within.

The example below walks through a real occupant package design case study — benchmarking a competitive set of sports cars, then building a new vehicle’s interior dimensions from the ground up using the same SAE-standard methods automakers use.

Background of Market Segment and Benchmark Vehicles:

The vehicle segment selected for this example is the two-seater luxury sports car. This vehicle is usually purchased by people who are well off financially and are over the age of 50. On average the household income of an individual who is purchasing a luxury sports car is over $145,000 a year. The majority of customers are male with a college education. They are proud of the fact that they have earned the right to purchase a luxury sports car and like to buy a vehicle that shows off their success.

At this point in their career, their kids have already graduated from college or are about to graduate so they have some extra money to spend on their toys. They usually have another vehicle, which is considered their daily driver, and are buying a sports car to have some extra fun on the weekends at the track. This kind of persona-driven target-setting is a standard part of vehicle benchmarking.

The competitive vehicles benchmarked for this example were:

  1. 2022 Chevrolet Corvette 3LT
  2. 2022 Porsche 911 Carrera
  3. 2022 Audi R8 V10

Overall, in size these vehicles are all about the same size, the Corvette is a few inches longer than the Porsche and the Audi. The Porsche is the only rear-engine vehicle both the Audi and the Corvette are mid-engine vehicles. Of all the three vehicles the Porsche is the most fuel-efficient vehicle, while the Audi has the greatest horsepower. However, the Corvette is the overall best deal as it provides comparable if not better performance at a fraction of the cost. An overview of these three vehicles can be seen in the table below.

Automotive interior design benchmarking table comparing the 2022 Chevrolet Corvette, Porsche 911, and Audi R8 specifications
Overview comparison of the benchmarked sports car segment
Vehicle2022 Chevrolet Corvette 3LT2022 Porsche 911 Carrera2022 Audi R8 V10
Vehicle Dimensions182″ L x 76″ W x 49″H178″ L x 73″ W x 50″H174″ L x 76″ W x 49″ H
0-602.83.53.2
MSRP$79,850$106,100$148,700
Max Speed205 mph182 mph204 mph
Fuel Economy16 City / 24 Highway18 City / 25 Highway14 City / 23 highway
Horsepower495 hp397hp602 hp

Exterior and Interior dimensions:

For all measurements taken in this example the standard SAE coordinate system was used, where z=0 at the ground, x = 0 at the front of the car, and y = 0 at the centerline of the vehicle. See the standard SAE coordinate system below.

Diagram of the standard SAE vehicle coordinate system used in automotive interior design
Standard SAE coordinate system used for vehicle measurements

Several of the basic exterior dimensions for these three vehicles were readily available online, however, information such as Ramp Breakover Angle (SAE A147), Tumblehome Angle (SAE A122), and Windshield Angle (SAE 121-1) required calculations to find. To find these dimensions, the vehicle blueprints were used, and measurements were taken to calculate any missing dimension. Any description field which has an asterisk is estimated based on the measurements and calculations performed. Once all the SAE dimensions were calculated for the competitive set, targets were set for the new vehicle to ensure every dimension selected fell within the desired vehicle segment. This process follows the same standardized measurement conventions defined in SAE J1100. See the table and blueprints below, which show how the new vehicle compares to the competition in its segment.

Row No.SAE Dimension codeDescriptionUnits2022 Corvette 3LT2022 Porsche 9112022 Audi R8New Vehicle
1L103Lengthmm4622.8456244294500
2W103Widthmm1930.4185219401925
3H100Heightmm1244.6127012441250
4L101Wheelbasemm2723245626502700
5L106Front Overhangmm9001061994950
6L107Rear Overhangmm10081044782850
7H143-1Cowl point*mm630860896800
8H143-2Deck Point*mm7309751005900
9H25-1Belt Height*mm457457457457
10H156Ground Clearancemm135109110125
11A106-1Approach Angledegrees11.59.816.612
12A106-2Departure Angle*degrees10.313.814.315
13A147Ramp Breakover Angle*degrees11.312.712.512
14A121-1Windshield Angle*degrees64.8626765
15A121-2Backlight Angle*degrees797772.379
16A122Tumblehome Angle*degrees2825.72525
17H61-1Effective Head Room – Frontmm965.2965.2978960
18W3-1Front Shoulder Roommm1371.6137214001380
19W5-1Front Hip Roommm1320.8140514521400
20L34Front Leg Roommm1087.12105710391080
Occupant package dimension targets set against the benchmarked competitive set
Blueprint drawing of the 2022 Chevrolet Corvette used for dimension measurements
2022 Chevrolet Corvette blueprint
Blueprint drawing of the 2022 Porsche 911 used for dimension measurements
2022 Porsche 911 blueprint
Blueprint drawing of the 2022 Audi R8 used for dimension measurements
2022 Audi R8 blueprint

Exterior Vehicle layout:

Based on the exterior dimension calculated in the previous section, the exterior of the vehicle was laid out. Aesthetically the vehicle has exterior styling inspired by both the Bugatti and McLaren supercars. This vehicle is intended to have the mid-engine design which is found in both the Corvette and Audi R8 to ensure better weight distribution and a smoother ride. The exterior envelope of the vehicle is 4500mm L x 1925mm W x 1250mm H. To see a full detailed view of the vehicle please see the blueprint drawing below.

Exterior blueprint drawing of the designed sports car package
Exterior vehicle layout blueprint

Interior package layout: how automotive interior design is built around the occupant

The interior of the vehicle was laid out around the occupant — the core principle behind all automotive interior design. The first thing set was the seating reference point (SgRP) and the ball of the foot (BOF) of the driver, the same reference points defined in SAE J826. Knowing these two key points, in addition to the exterior dimensions, allowed the SAE manikin to be placed in roughly the correct seating position to calculate and derive all the interior dimensions. This same occupant-first approach is central to vehicle package engineering more broadly. An in-depth look at the calculations is reviewed in a later section. Below is a pictorial representation of the interior vehicle package. The table that follows lists each dimension along with its SAE dimension code and value.

Automotive interior design layout showing the occupant package built around the driver's seating position
Interior package layout diagram — automotive interior design built around the occupant
Table of interior package dimensions with corresponding SAE dimension codes
Interior package dimension table

Maximum comfortable reach cross sections:

To find the cross sections of maximum comfortable reach in vertical planes parallel to XZ planes at 300mm to the left and 300mm to the right of the driver’s SgRP, the H30 and H17 values were assumed to be 350mm and 511mm respectively (these were calculated in the calculations section below).

Calculations:

  1. G=.00327*H30(350)+.00285(511)-3.21=-.671
  2. HR plane(rearward of AHP)=786-99*G(-.671)=852.4mm
  3. AHP to SgRP-HR=868.7-852.4=16.3mm

Assumptions required to find the appropriate table to use in SAE J287

  • 50/50 male to female population mix
  • Restrained Hand Reach (occupant was restrained by a lap and shoulder belt)
  • SgRPz=450.7mm
  • Driver is utilizing a 3-finger grasp

Table 7:

Table of maximum comfortable hand reach values from SAE J287
Table 7: Maximum comfortable reach values

As can be seen from the table above, the horizontal reach forward of the HR reference plane for maximum comfortable reach for the left hand is 600mm and the right hand is 649mm. To find the value being asked for “cross sections of the maximum comfortable reach in vertical planes parallel to XZ planes at 300 mm to the left and 300 mm to the right of the driver’s SgRP,” 16.3mm is added to each of the values from the table — the distance HR is forward of the driver’s SgRP. The final answers for maximum hand reach in vertical planes parallel to XZ planes at 300mm to the left and 300mm to the right of the driver’s SgRP are 616.3mm for the left hand and 665.3mm for the right hand.

Calculations:

To determine many of the vehicle’s dimensions, blueprints of the appropriate vehicles were used, along with the website imagemeasurement.com for other dimensions not readily available. This website utilizes existing dimensions to understand the scale of the image and accurately determine any dimensions not included in the blueprint. An “Occupant Package Dimensions Computations” worksheet was used to determine many of the dimensions for the vehicle. This worksheet has many of the calculations already built in, with the required values measured or assumed in the inputs section.

Trig was used to calculate the degrees for approach angle, departure, ramp break over angle, backlite angle, and tumblehome angle. Sample calculations for the 2022 Porsche 911 can be seen below:

Sample trigonometric calculations for the 2022 Porsche 911 body angles
Sample angle calculations for the Porsche 911

The remainder of the interior calculations for the new vehicle can be found below, including the SAE reference documents and equations:

Interior dimension calculations with SAE reference equations
Interior calculation worksheet with SAE equations

Conclusion:

This example illustrates which calculations and assumptions are needed to determine all of a vehicle’s important dimensions (interior and exterior). These dimensions were calculated on multiple different sports cars, for comparison purposes, and some of those dimensions from the sports car segment were used to create the new vehicle’s own dimensions.

The new vehicle’s dimensions were compared to body dimensions of US adults at the 95th percentile male/female to understand whether they could fit in the vehicle (from anthropometric reference data, table 13-1). The results are below:

Comparison of automotive interior design dimensions to 95th percentile male and female body dimensions
Vehicle dimensions versus 95th percentile occupant body dimensions

After reviewing the table above, it can be concluded that the new vehicle is not tall enough for a 95% male — the 95% male eye height is below the vehicle’s eye height. The ability to move the seat up might make up for this height difference. The width of the vehicle is appropriate to accommodate a 95% female or male at both the hip and elbow height. When comparing the entrance height to the vehicles in the competitive set (2022 Chevrolet Corvette 3LT, 2022 Porsche 911, and Audi R8 V10), they are very similar, with the new vehicle fitting in the middle of the set. With this information it can be concluded that these sports cars aren’t necessarily designed to comfortably accommodate a 95% male/female.

Frequently Asked Questions

What is automotive interior design?

Automotive interior design is the discipline of designing a vehicle’s cabin — seating, controls, and sightlines — around the people who will use it. It’s built on occupant package design, the engineering process of setting seating position, reach, and visibility before any visible styling decisions are made.

What is occupant package design?

Occupant package design is the process of laying out a vehicle’s interior around the driver and passengers, starting with the seating reference point (SgRP) and using SAE-standard dimensions and manikins to ensure the vehicle accommodates a wide range of body sizes.

What is the SgRP (seating reference point)?

The seating reference point (SgRP) is the design point automakers use to define where an occupant’s hips are positioned in the seat. Every other interior dimension — pedal reach, steering wheel position, headroom, sightlines — is measured relative to the SgRP.

Reference:

  1. https://www.carsguide.com.au/audi/r8/car-dimensions/2022
  2. https://www.caranddriver.com/chevrolet/corvette/specs
  3. https://www.chevrolet.com/performance/corvette
  4. SAE International (SAE J1100) Motor Vehicle Dimensions
  5. SAE International (SAE J1050) Motor Vehicle Dimensions
  6. SAE International (SAE J287) Motor Vehicle Dimensions
  7. https://www.imagemeasurement.com/en/
  8. http://hyperphysics.phy-astr.gsu.edu/hbase/ttrig.html

Appendix:

Occupant Package Dimensions Computations worksheet, page 1
Appendix: Occupant Package Dimensions Computations (1 of 4)
Occupant Package Dimensions Computations worksheet, page 2
Appendix: Occupant Package Dimensions Computations (2 of 4)
Occupant Package Dimensions Computations worksheet, page 3
Appendix: Occupant Package Dimensions Computations (3 of 4)
Occupant Package Dimensions Computations worksheet, page 4
Appendix: Occupant Package Dimensions Computations (4 of 4)

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